From the publisher:
A woman known only by the letter A lives in an unnamed American city with her roommate, B, and boyfriend, C, who wants her to join him on a reality show called That’s My Partner! A eats (or doesn’t) the right things, watches endless amounts of television, often just for the commercials—particularly the recurring cartoon escapades of Kandy Kat, the mascot for an entirely chemical dessert—and models herself on a standard of beauty that only exists in such advertising. She fixates on the fifteen minutes of fame a news-celebrity named Michael has earned after buying up his local Wally Supermarket’s entire, and increasingly ample, supply of veal.
Meanwhile B is attempting to make herself a twin of A, who hungers for something to give meaning to her life, something aside from C’s pornography addiction, and becomes indoctrinated by a new religion spread throughout a web of corporate franchises, which moves her closer to the decoys that populate her television world, but no closer to her true nature.
What occurred to me then…was that living wasn’t a matter of right or wrong or ethics or self-expression. There was no better way to live, or worse. It was all terrible, and you had to do it constantly.
Bleak? Maybe. Relatable? Definitely.
Alexandra Keleeman’s satire is a bold statement on modern life. She tackles consumerism, conformity, and the importance of the individual in an over-marketed world.
The premise is tricky to describe, but here’s my best shot. Our central character, A, has a roommate named B and a boyfriend named C. A eats popsicles and oranges, and is infatuated with Kandy Kakes – an artificial treat that she lusts after while obsessively watching their colourful commercials. A notices strange behaviour from her neighbours, that B is starting to assume physical similarities to herself, and C suddenly disappears. What follows is an examination of the self, or lack of self, in an overly consumptive society.
I enjoyed taking a peek into Keleeman’s world as this book is full of provocative and insightful moments. I’m the same age as the author, and can relate to her take on the obsessions endured by women today. This is a a bizarre, dystopian satire and will not appeal to everyone’s tastes. If you’re a fan of postmodern literature, this is definitely one to read.